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"My life experiences have shaped who I am, an authentic, powerful and joyous leader. Being inclusive, resourceful, resilient, and innovative have been key when working with individuals, businesses, organizations and municipalities. As such, I bring a unique and intersectional perspective to my work particularly in cultivating and advancing Diversity, Equity and Inclusion. Moreover, my keen ability for situational analysis is integral in assessing an organization's dynamic strengths, addressing challenges and leveraging opportunities. Understanding the uniqueness of each client gives me the ability to ascertain the talents and resources available so that we, together, can identify suitable ways to bring about effective change, promising growth, and long-term success. As a result of my work, clients have benefited from increased retentionefficient operational systems, inclusive and cohesive work environments, improved morale and employee engagement, a satisfied customer base, and a higher ROI/SROI. Because I bring my whole person to my work, I am invested in my client’s optimal success!" Valeria ~

Founder and CEO of VIA Consulting, Valeria Alarcón, is a 20 year career executive and social entrepreneur with combined experience in both the private and public sector. She has a strong track-record in managing multi-million dollar companies, leading transformational and systemic change, high-level and tactical organizational management, and advancing Diversity, Equity and Inclusion (DEI). Valeria accomplished her B.S. in Organizational Psychology from the College of Santa Fe, and is certified in Diversity and Inclusion training by Cornell University. She is also AADP certified in Integrative Nutrition and Wellness Coaching. You can learn more about Vitality Val here


Valeria’s HR Management expertise was seeded while working in Boston with businesses like United Colors of Benetton and organizations like Nurtury (formerly known as Associated Early Care and Education) where she built effective management systems and cultivated and operationalized DEI via HR processes. Some examples include, strategic recruitment, inclusive interviewing and hiring policy to shift power dynamics, interdepartmental orientation and training so that new hires could gain a well-rounded understanding of both direct and indirect services and operational functions. In addition, she designed and implemented a robust and cross-sector collaboration volunteer and internship program, which significantly improved the early childhood education services and community impact. As a result of the program's success, Valeria was invited by the United Way of Massachusetts Bay to provide training to other program managers and directors on how to effectively design, implement, manage and evaluate a successful volunteer and internship program.


Valeria's innovative marketing and communications experience was gained while working at KBA World Wide Marketing firm, based out of Chicago. During her tenure she engaged and managed 53 marketing contracts in Boston, Massachusetts for KBA clients like Smirnoff and Coca-Cola. In New Mexico, as a Senior Strategist for The Idea Group of Santa Fe, LLC. Valeria worked on economic development and quality of life improvement initiatives, and marketing campaigns for municipalities such as Santa Rosa, Clovis, and Tucumcari NM. 

In 2021, the City of Santa Fe awarded Valeria with the proposal to facilitate the strategic planning process for the Women's Commission with the focus on advancing gender equity for girls, women, LGBTQ and gender non-conforming individuals. 


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